Your LinkedIn profile is such a vital tool in helping to connect with others in the property industry. Being such a social and network-driven industry, LinkedIn makes it a lot easier for real estate professionals to create and build relationships, giving you visibility of others and by creating a space that highlights who you are for others to connect to also. It’s also a great tool in helping you find your next career move, and in highlighting who you are to any potential sellers. Remember, if anyone Googles your name it’s likely to be one of the first things they see so it’s going to get some eyeballs on it. With that said, the summary or about section is a crucial area to help you stand out and get noticed. That’s why we’ve looked at some ways in which you can make your LinkedIn summary one of the best on the market.
1. Don’t go overboard with length
When it comes to your LinkedIn profile summary, make sure you find the right balance when it comes to length. This is essentially your elevator pitch, so it needs to be fairly short and punchy, but also have the reader come away knowing exactly who you are and what you do. With that said, the average LinkedIn summary sits around 1-3 paragraphs. So you don’t need to write a full essay nor do you need to add things for the sake of it. If you’re new to the property industry especially, this is something you will add to and adapt a lot in the early part of your real estate career, so just focus on the key points and go from there.
2. Nail your opener
In order to capture your reader’s attention the opening lines of your LinkedIn summary are vital. LinkedIn only shows the first 3 lines before displaying a “see more” button, and, if someone is on their mobile, that word count is even less before that button appears (the first approximately 2 lines of the desktop version of your summary will appear). This means your reader has to be engaged enough to want to actively click on it and learn more about you.
So, how do you capture their attention upfront? Think about what sets you apart and who you’re intending to reach as your readers. This opener should set the tone for what’s to come and give them a flavour for who you are.
If your readers are likely to be potential clients or sellers for example, you could:
- draw on some data and outline how many property sales you’ve made in your market recently
- comment on some market trends showcasing your knowledge and expertise.
If you’re targeting recruiters or hiring managers in different real estate agencies, perhaps you could:
- offer something more personal like why you got into property in the first place or what you love about being in the industry
- even if you’re new to the property industry and don’t have the years of experience others have, you could go straight to your degree successes, why you chose your course, or why you wanted to get into property in the first place.
3. Showcase who you are not just what you’ve done
Your LinkedIn summary is not your CV nor your covering letter so it doesn’t have to cover absolutely everything (nor regurgitate the same things). The rest of your profile for example includes your roles and corresponding responsibilities, so think about what else you can say that adds to your career story. What else could you say that showcases who you are more and not just what you’ve done? What can you say that highlights how you’ve gone about your career, or what you stand for? Relatability is often essential in order to stand out. For example, you could mention your background or your values, adding context to why you’re successful, why your clients or sellers trust you.
4. Be authentic
Lastly, your LinkedIn profile needs to be authentic so forget any cheesy cliches, buzzwords, and annoying corporate jargon. Be natural and just talk to people how you would normally. You don’t need to hard sell yourself; who you are, what you’ve done and what you stand for is enough. Be real, and don’t just write what you think others want to read. As well, by being more authentic you’ll likely encourage your readers to want to connect with you more and potentially reach out afterwards as well. And on the flip side, any potential connections will know exactly why you wish to connect with them and get an idea for who you are much more easily.