Director of Sales & Marketing

Platform Housing Group owns and manages over 45,000 homes across the Midlands, with a portfolio that includes social and affordable rent and shared ownership houses. The group has G1 governance and V1 financial viability ratings from the Regulator of Social Housing and is currently the largest housing association builder of affordable homes in England, completing 1,448 new homes in 2019/20.

It is a very exciting time for Platform’s Development Team with its ambition to achieve over 2,000 homes a year. 

As part of that effort, the Group has recently undergone a restructure exercise with the  Group Leadership. The result is that a new tier two level has been created (the Senior Leadership Team) which has introduced a number of new Directors to provide support to the Executive Team.   

The main purpose of the new SLT is to work in partnership with the Executive Team to provide leadership of the Group.  The SLT will take a strategic, technical lead but are also expected to work collaboratively as a team to ensure the day to day running of the business.  

Sales & Marketing Director – Key Responsibilities

• Be responsible for leading and managing the Sales and Marketing function.
• Regularly monitor and take action in relation to engagement levels of the Sales and Marketing team and wider Group
• The Sales and Marketing function from land appraisal, market research, setting prices and the management of all reservations through to customers moving into their new homes 
• Marketing of shared ownership, outright market sale, commercial properties and surplus land – Local, Regional, National
• Multi-channel marketing and digital engagement, online presence and brand development
• Maximising selling prices and creating value whilst maintaining or exceeding  challenging sales rates
• Marketing and advertising strategies for all sites in consultation with appointed agencies and internal Group communication teams
• The design and presentation of sales offices, show homes and marketing suites
• The network of mortgage lenders, IFAs and investors, national and regional agencies, competitor and partner organisations.
• Planning, setting, monitoring and effectively managing relevant budgets for the team, in line with delegated authority guidelines and financial standing orders.
• Ensure that value for money principles are applied to any purchases and maximise efficiencies wherever possible.
• Oversee the Value for Money action plan for the function, ensuring this is kept up to date at all times.

Person Specification

Qualifications    

• Educated to degree level or equivalent    

Experience    

• Growing and consolidating a high profile sales brand     
• Commercial house building at a national or large regional level    
• Extensive, demonstrable experience of designing and implementing local, regional and national sales and marketing strategies    
• Setting up and growing multi-channel marketing and digital engagement strategies, developing a strong, agile online brand presence and identifying new opportunities to grow the brand    
• Leading on sales activities, sound management of sales colleagues and setting up and managing marketing suites    
• Supporting land teams in the valuation and viability process of acquiring new land and business opportunities    
• Integrating communication, PR and marketing operations within a broader group structure
• Extensive knowledge of and understanding of property conveyancing and be able to demonstrate successful influencing and negotiation skills    
• Extensive experience of working in partnership with senior managers to achieve results  
• Experience of understanding and managing complex risk and compliance matters for an organisation   Experience of developing and embedding continuous improvement strategies within a directorate.    
• Proven experience of developing performance strategies, for differing audiences and stakeholders.    
• Previous experience of developing and implementing strategic and operational plans
• A proven track record of delivering results in a fast paced and changing environment
• Initiating, analysing and making use of appropriate market intelligence to inform  development schemes and business decisions
• Experience of budget forecasting and management 

Other requirements    

• Flexibility of working hours to meet deadlines as necessary    
• Ability to travel between offices as necessary