EG sits right at the heart of everything that is commercial real estate. We support our community of 250,000 professionals who look to us to help solve challenges, provide answers and support their futures. We have spent more than 160 years serving the UK real estate market and this continues to be our collective purpose and passion. With our expert journalistic content and high-quality data, EG solutions provide unique insight into the marketplace and generate new business for our clients.

Constant flows of data from real estate assets help us improve the speed at which we make decisions, and these are essential to the development of EG solutions.

EG products and data power the market, bringing together the critical intelligence that supports your commercial decision making. With an award-winning team of reports and analysts, we keep you up to date on the latest news in the UK and international commercial property markets Additionally, EG events provide a place for debate and industry insight.

EG is fully dedicated to inspiring positive change through our ESG, Technology, Wellbeing, Diversity, and Inclusion programmes.

Description

As the regional marketing executive, you are responsible for demand marketing and interested in joining our growing team. In this role, you will create and manage B2B lead generation campaigns to drive high quality leads for our sales team. You’ll own the strategy, planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership that expects to be hands-on from start to finish. At EG, we perform with passion, pride ourselves on being courageous changemakers, and ensure that we make a positive impact on those we work with.

Why do we need you?

To drive the growth of the EG business and help us support the UK commercial real estate industry to become the leading data-enabled market in the world by 2025.

What you’ll be doing:

• You will develop integrated demand programs, mapping audience-centric themes and writing content to target audiences to achieve pipeline creation and revenue goals for specific customer segments.
• Work closely with the UK sales and customer success teams and forge strong communication and relationships to drive success.
• You will create email campaigns, webinars, digital assets, case studies and take responsibility for all lead generation activities to support your sectors. Then repurposing these campaigns to provide upsell/cross sell opportunities for existing customers.
• You will continuously measure and manage your campaigns and adjust your campaign effectiveness

What you need to bring to EG:

• A ‘can-do’ attitude, resilience, and passion for delivering marketing excellence
• A curious and genuine interest in technology and marketing
• BA/BS degree, preferably in English, Marketing or Business or equivalent experience
• Knowledge and understanding of B2B Marketing including examples of campaign work and marketing assets that you have created
• Understanding of how to manage and optimise the lead handoff from marketing to sales
• Understanding of A/B testing, inbound and outbound marketing tactics
• Understanding of how to work closely with sales and customer success team members, solicit feedback and ensure the quality of leads

Knowledge and Skills:

• Knowledge of Salesforce (or similar)
• Exceptional written and verbal communication
• Strong attention to detail, accuracy and creative skills

The requirements listed in the job description are set out as guidelines. If your skills are transferable and you can demonstrate how you feel your experience matches what we are looking for, please do apply for the opportunity to be considered.

What can we offer you?

• EG offers flexible and remote working. This role is based at Bishopsgate in the Square Mile and we do hope to return (a few days a week) to our offices at a point in the future.
• We invest in our people and offer training, mentoring and individualised career development and personal development plans. All employees have an opportunity to apply for the EG’s Future Leaders Programme.
• EG offers team building days, volunteer charity days, community focused groups and are committed to the continuous improvement of our Diversity and Inclusion programmes.

To apply for this role, please click the 'apply' button today.